SHOP
Sofia Lelis
Installation
Switzerland
2025
#InteractionDesign #VisualSystem #Installation #Cavalry
Space-Time Records is a fictional music label dedicated to psychedelic and experimental sound. The identity combines late 60’s typography, vibrant color accents, and hypnotic motion to evoke altered states of perception and the fluidity of space and time.
Credits: Sofia Lelis, ECAL/ Video: Martial Grin, Installation: Lara Défayes, Elodie Anglade
The clips were synchronized with music and presented as an interactive installation. Visitors could control the visual compositions in real time through a mobile phone, transforming the identity into a responsive audiovisual experience where motion, sound, and user interaction became part of the same generative system.
Through animation, duplication, and rule-based behaviors, each album cover evolves with its own visual rhythm while remaining part of a coherent identity.
Developed in Cavalry, I explored procedural design to create a flexible visual system rather than a collection of fixed compositions.
The result is a modular visual system where movement becomes a defining graphic element, translating the immersive and repetitive qualities of psychedelic music into a responsive visual experience.